The Monogram
The monogram is designed to complement the logotype and reflect the brand’s artful, modern aesthetic. A wide exploration was conducted and led to a minimal yet distinctive design. It is shown in a graphic icon system inspired by the traditional silver hallmark — arranged horizontally with minimal spacing between each mark, revealing the object’s origin and maker.
The Brand
eittem (pronounced item) was established in 2024 in NYC. The studio implements meticulous craftsmanship and state-of-the-art technology to produce timeless, sculptural pieces that function as handbags. Eittem encompasses a singular vision, patient intention, and rigorous standards of excellence to create fine objects made to hold and be held.
Client: eittem
Agency: General Idea
Role: Art Director