Gaze into the World of the Masters with Louis Vuitton
Louis Vuitton has long been a patron of contemporary art. In 2017, LV collaborated with one of the most iconoclastic artists of our time — Jeff Koons — who boldly designed a new accessory collection inspired by his famous Gazing Ball series.
The campaign is a lively presentation of the magic that happens when Louis Vuitton meets Jeff Koons and the Old Masters. It remains the brand’s largest campaign to date.











Client: Louis Vuitton
Agency: Wednesday Agency
Film Director: Rino Stefano Tagliafierro – Masters I
Sam Mason — Masters II
Art Director: Fangchi Gato