About Moncler Genius
Moncler Genius is an ambiance shaped on imagination, creativity and truthfulness. Moncler Genius is a vision of the future, available now.
The Moncler Genius Building houses different cells, each one devoted to a singular project, all of them adding facets to the Moncler identity. In Moncler Genius each project speaks a Moncler idiom that will naturally find its audience. Fragmentation is the force and raison d’être. Newness is addictive and energizing, fueled by pure creativity.
The Brand Film
The brand film explores the fragmented visions of eight Moncler Genius projects, each using the iconic Moncler down jacket as its creative playground. Multiplicity becomes the form of true originality — a celebration of authentic uniqueness. And that uniqueness is undeniable: Genius is crazy, until it’s not.
Client: Moncler SPA
Agency: Wednesday Agency
Role: Art Director & Editor