An Expanse of Imagination
The new campaign — Wonderlab is an expanse of imagine that presents the wonders of crystal in this galaxy of limitless possibilities. “The Wonderlab is where science and magic meet, where extra and elegance collide. It is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.” — Giovanna Engelbert, Creative Director
A crystal typography is created to underline this bold statement. Echoing the new design update, the typography shows vibrant colors and textures combining details from refine and to raw.
In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. With unique technology superior precision, Swarovski’s crystals come in all shapes, colors and styles. There is really no limit in possiblities.
To bring this vision to life, a custom typography system blending three distinct styles was created:
Rough Cut, Faceted Stones, and Decorative Forms
each colorful and bursting with eye-opening brilliance.
Client: Swarovski
Agency: General Idea
Role: Art Director